Coupons made Simple

AOL has extended its Shortcuts.com coupon service to mobile phones, allowing users to get discounts on purchases while in grocery store aisles or elsewhere.

Under the new program, Shortcuts.com members can now use their cell phones to select coupons while on the go and have them loaded onto grocery store shopping cards. When they swipe their cards at check-out, the coupon value is automatically deducted from their total bill.

"Now consumers don't need to worry about whether they've remembered all of their coupons," said Kimberley Partoll, executive vice president for new ventures at AOL. "Shortcuts.com Mobile enables users to access coupon savings while they're doing their shopping and the coupons are available for use once they hit the checkout line."

Coupons, both online and offline, have enjoyed a resurgence in the last year as consumers increasingly look for ways to save money amid the recession. In an online retailing report issued last month, comScore pointed out that traffic to coupon sites in December was up 46% from a year ago. Searches on the term "coupon," meanwhile, have tripled, and more than half (53%) of the online population is using coupons more often. Read the complete article from MediaPost Publications......